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Student Recruitment & Admission CRM

From Leads toEnrolments.All in One Platform.

A powerful CRM and admission management system to attract, track, engage and enrol students for all types of courses — integrated with websites, marketing channels and online application with payment.

  • 1500+

    Institutions

  • 18

    Countries

  • 2.2 Million

    Students

  • For Schools, Colleges, Universities & Training Institutions

Smiling student holding books and a laptop
  • Website Leads
  • Social Media Leads
  • Education Portals
  • IP Call Integration
  • Walk-in Enquiries
  • Email Campaigns

CCareerBook ERP™

Illustrative

Total Leads

1,248

Follow Ups

856

Applications

420

Enrolments

286

New Leads

1,248

Contacted

856

Interested

540

Applied

420

Enrolled

286

NameCourseCounsellorStatusNext Follow Up
Aarav SharmaB.TechNehaInterested12 Oct 2025
Diya NairMBARameshApplied14 Oct 2025
Hassan AliDiplomaAneeshaFollow Up15 Oct 2025
Sara KhanBBAVishnuEnrolled-

End-to-End Admission Journey

Manage the complete student admission process from initial enquiry to final enrolment — fully integrated with your website and external platforms.

  1. 1. Capture Leads

    Website, portals, social media, campaigns

  2. 2. Manage Enquiries

    Auto-assign to counsellors

  3. 3. Follow Up

    Calls, emails, messages, meetings

  4. 4. Online Application

    Course selection, hostel, transport, documents

  5. 5. Fee Payment

    Application fee online (multiple payment options)

  6. 6. Review & Approve

    Admission processing and approvals

  7. 7. Enrolment

    Student onboarded to ERP

Powerful CRM Features for Higher Enrolments

Designed for schools, colleges, universities, training institutions and admission management companies.

  • Multi-Channel Lead Capture

    Integrate with website, social media, education portals like CollegeDekho, CollegeDuniya and more.

  • IP Call Integration

    Make and receive calls directly from CRM. Calls can be recorded and saved where the telephony provider and consent allow.

  • Lead Assignment

    Automatically assign leads to counsellors with workload management.

  • Detailed Follow-ups

    Track calls, meetings, emails, WhatsApp and next action with reminders.

  • Online Application

    Students can apply through your website. Select courses, hostel, transport and pay application fee online.

  • Course & Program Management

    Manage short-term and long-term courses with multiple intakes.

  • Integration with Websites

    Enquiry forms and online applications integrated with your institution's website.

  • Marketing Campaigns

    Run and track SMS, Email, WhatsApp and digital campaigns.

  • Admission for Multiple Institutions

    Ideal for education groups and admission management companies managing many institutions.

  • Fee Management

    Collect application fee, processing fee and course fee with multiple payment options.

Integrations with External Platforms

Bring all your admission leads into CareerBook ERP™ automatically.

  • CollegeDekho
  • collegeduniya
  • shiksha
  • Justdial
  • Google Ads
  • MetaSocial Media (Facebook, Instagram, LinkedIn, etc.)
  • Your Website
  • WhatsApp
  • Email Campaigns
  • SMS Gateways
  • IP Call Systems
  • More Platforms(As per requirement)

Availability of each portal, social platform and telephony provider depends on its lead-sharing mechanism and is confirmed during implementation. Logos are shown as wordmarks pending provider approval.

Website Integration

Seamlessly integrate enquiry and application forms with your website. All leads will be automatically landed in CareerBook ERP™ CRM.

Student next to a laptop showing an Apply for Admission form

Ideal for Admission Management Companies

Manage admissions for multiple institutions, courses and intakes from a single platform. Track leads, applications, fees and enrolments across all partnered institutions.

  • Manage multiple institutions and courses
  • Centralised lead management
  • Track applications and fee collections
  • Detailed reports and analytics
  • Commission and partner management (if required)
Request a Demo

Multi-Institution DashboardIllustrative

All Institutions
Total Leads5,420
Applications2,180
Enrolments1,450
Revenue₹4.8 Cr
InstitutionLeadsApplicationsEnrolmentsRevenue
ABC Engineering College1,250520340₹ 1.2 Cr
Global Business School980420280₹ 1.0 Cr
Skill Training Institute1,420680450₹ 1.5 Cr
Health Sciences College890340220₹ 0.8 Cr
Total5,4202,1801,450₹ 4.8 Cr

Mobile Access for Counsellors

Access all CRM features on Android and iOS. Make calls, update follow-ups, track applications and get real-time updates.

CCareerBook

  • My Leads
  • Follow Ups
  • Applications
  • Call History
  • Enrolments
  • Reports
  • Real-time Updates
  • Push Notifications
  • Access from Anywhere
  • Android & iOS Apps

Counselling That Keeps Every Lead Moving

Calls, follow-ups and next actions stay connected to each lead, so counsellors and admission heads see the full history.

IP Call Integration

Every Conversation Connected to the Lead.

With an integrated IP calling system, counsellors can place or receive calls from within the CRM and keep call records against the lead.

  • Date & time
  • Assigned counsellor
  • Call duration
  • Call outcome
  • Next follow-up

Call recording depends on the configured telephony provider and applicable consent, privacy and legal requirements.

Lead Assignment & Follow-ups

No Lead Left Without a Next Step.

Every lead carries an owner, a stage and a next action, so counsellors always know who to contact and when.

  • Lead owner
  • Lead source
  • Interested course
  • Institution
  • Priority
  • Current stage
  • Last contact
  • Next follow-up date
  • Outcome

Assignment rules can be configured by

  • Course
  • Campus
  • Location
  • Campaign
  • Counsellor workload

Conversion Pipeline & Admission Reports

Follow every applicant through defined stages and report on sources, counsellors, conversions and fee status.

  1. 1New Lead
  2. 2Contacted
  3. 3Interested
  4. 4Application Started
  5. 5Application Submitted
  6. 6Offer / Approval
  7. 7Enrolled

Filter the counsellor workspace by

  • Institution
  • Course
  • Intake
  • Campaign
  • Counsellor
  • Lead Source
  • Date
  • Lead source performance
  • Counsellor activity
  • Follow-up completion
  • Application conversion
  • Enrolments by course and institution
  • Campaign outcomes
  • Fee collection status

Application Fee Payment Tracking

Applicants pay the application fee online through supported gateways, and admission teams track each payment alongside the application.

  • Payment status
  • Transaction reference
  • Receipt

Application fees are tracked separately from institutional tuition-fee management. Gateway coverage is confirmed per institution.

Admission CRM FAQs

Common questions about lead capture, counselling, applications and payments.

Which lead sources can feed into the CRM?

Website forms, social media campaigns, email and messaging campaigns, education portals, walk-in enquiries and calls can be captured where the relevant integration is configured for your institution.

Can leads be assigned to counsellors automatically?

Leads can be assigned to counsellors and followed up through defined stages. Automatic assignment rules, for example by course, campus or workload, are configured during implementation.

Are calls recorded?

Call records can be saved against the lead with an integrated IP calling system. Recording depends on the telephony provider and on consent, privacy and legal requirements.

Can students apply and pay online through our website?

Yes. Enquiry and application forms can be offered on your website, including course selection, optional hostel or transport choices and online application-fee payment where enabled.

Does it support admission management companies?

Admission teams handling several institutions can manage leads, applications, enrolments and fee collection visibility from a central workspace, with institution-level separation of access.

Turn More Enquiries Into Enrolments.

See how CareerBook ERP™ can connect lead capture, counselling, applications, payments and enrolment in one admission workflow.